WELCOME TO WENDIGO GRAPHICS BASE CAMP!

WHERE GRAPHIC DESIGN SOLUTIONS + DISTINCT VISUAL STORY-TELLING HELP BUSINESSES BUILD RELATIONSHIPS WITH PEOPLE, NOT JUST SELL TO CONSUMERS.

 

happenings

Trenton Punk Rock Flea Market – Sunday, August 22

TPRFM: A Flea Market in Outer Space MARTYRGRAFF WILL BE SHOWING AND SELLING ART, SELECT WEARWOLF GEAR, &  THERE MIGHT BE A SPECIAL APPEARANCE BY SAM HAIN THE RAPPER!?? THE TPRFM RETURNS FOR OUR ANNUAL SUMMER MARKET FEATURING MORE THAN 150 DIFFERENT VENDORS AND...

THE MISSION

help others succeed +
become a resource!

I created Wendigo Graphics in 2016 with a manajory of motivations.  Among them, creating a place for the many aspects of what I do as an artist + perhaps make a living doing something I actually enjoy!   I had tried “freelancer” platforms and marketplaces and quickly I had to devalue my talents and time just to recieve a message from a lead.  By the time I lowered my price, dignity and self-respect, how much did I care about the task at hand? How much effort am I going to offer a bargain design hunter?  Even I wanted, how could I deliver a client my very best work if all I recieve is a few general preferences on fonts and colors in a Twitter-like message feed.

Long story short, I felt we could do better, together!

So, I brought a more analog touch to this remote digital service industry, building relationships with people and get to know their business intimately.  My loyal clients will tell you that there are benefits of having an accessible graphic designer who knows your brand and has all the related assets to keep your content true to itself.

My client-focused approach goes beyond delivering quality creative solutions, but also share key information that I have acquired throughout the years working in many creative industries.

DESIGN LANDSCAPE

THE NUMBERS HAVE SPOKEN!

%

…of all information that is transmitted to the human brain throughout the course of a day is visual.

%

…of digital marketing executives claim visual assets like images, infographics, illustrations, and video is imperative to brand story communication.

%

of millennials think online content will help build their brand loyalty.

THE NUMBERS HAVE SPOKEN!

%

…of all information that is transmitted to the human brain throughout the course of a day is visual.

%

…of digital marketing executives claim visual assets like images, infographics, illustrations, and video is imperative to brand story communication.

%

of millennials think online content will help build their brand loyalty.

OUR PROCESS

By condensing the traditional design consulting process steps down to 5, we streamlined production, naturally improving service turnarounds and client satisfaction.

THE BREAK-DOWN

Every industry has its recipie for success and this field is no different. If you have worked with a designer before the traditional “Design Process” may be familiar to you.  However, the minds at Wendigo Graphics have condensed its framework,  translated industry terms, into plain english, and serves as our step-by-step guide through your project’s development.

STEP ONE: CONNECT + SHARE
* BY THE WAY, THIS IS THE MOST IMPORTANT STEP The initial consultation or brief is an exchange of vital information. The first interaction can take from 30-60 minutes. Filling out the PROJECT SCOPE FORM will allow for some preliminary research and sketches. It also...
STEP TWO: ASSESSMENT + QUOTE
*THIS STEP REPRESENTS AN OVERVIEW OF THE PROJECT SCOPE, THE TIME IT WILL REQUIRE TO COMPLETE, AND THE ESTIMATED COST OF YOUR INVESTMENT. Based on our initial consultation I will take what I've learned from you and your business and gauge the project scope as a...
STEP THREE: RESEARCH + DESIGN
*MANY DESIGNERS DON'T INCLUDE RESEARCH IN THEIR PROCESS... THAT SHOULD WORRY YOU This is where I take the notes from our consultation and confirm the accuracy of our project scope and goals. You would have received my Welcome To Wendigo Letter and the first phase of...
STEP FOUR: REVISIONS + APPROVALS
*AT THIS STAGE WE WILL BE IMPLEMENTING THE ACTUAL DESIGN PHASES THAT SEEK TO OPTIMIZE THE CREATION PROCESS KEEPING BOTH OF US ACCOUNTABLE. You become the creative director, choosing options, editing, giving feedback, and approving or dismissing elements during its...
STEP FIVE: FINALIZATION + DELIVERY
*THIS IS WHEN YOU PAY THE REMAINING BALANCE, GET ALL THE FILES AND MATERIALS OUTLINED IN THE CONTRACT AND WE BOTH FEEL AN AMAZING SENSE OF ACCOMPLISHMENT! Basically, this should be a formality as you have been privy to the project's development from conception to...

STEP ONE

CONnect + share

BY THE WAY, THIS IS THE MOST IMPORTANT STEP!

The initial consultation or brief is an exchange of vital information. I learn about you,  your brand, business, industry, and how I can customize a visual solution that aligns with your message and meets the end goals we set forth.

We discuss strategies, trends, markets, competitors, stylistic preferences, project specifications, deadlines, pricing, etc., and you will learn about this very design process. I will give you tentative estimates of monetary investment and production times based on the project scope.  This ultimately becomes the contract that establishes the details of our working relationship.  Once the contract is drafted and signed by both parties and at minimum 2/3 payment is received, work will commence.

Payment options include [PayPal, Venmo, CashApp, Square, Zelle] however, invoicing will be documented and sent through my business PayPal.

STEP TWO

ASSESSMENT + QUOTE

*THIS STEP REPRESENTS AN OVERVIEW OF THE PROJECT SCOPE, THE TIME IT WILL REQUIRE TO COMPLETE, AND THE ESTIMATED COST OF YOUR INVESTMENT.

Based on our initial consultation I will take what I've learned from you and your business and gauge the project scope as a whole. This step may occur during our first consultation/brief depending on the scale of the project you propose.

Beyond creating visual solutions that will help businesses succeed, my goal is to infuse as much value into working with me as possible. I enjoy being an informational resource to others who know little of this industry and its processes.  If there is anyway I can save a contact time, money, or a headache I will, even if that means going in a different direction without me.

Another advantage I have due to my many years of experience in the field, going to events and various travels is the network I've acquired consisting of: artists, craftsman, tradesmen, business professionals and vetted vendors. 

 

STEP Three

RESEARCH + DESIGN

*MANY DESIGNERS DON'T INCLUDE RESEARCH IN THEIR PROCESS... THAT SHOULD WORRY YOU

This is where I take the notes from our consultation and confirm the accuracy of our project scope and goals. You would have received my Welcome To Wendigo Letter and the first phase of the Visual Design Process which is a simple proofing system of my own creation that keeps the project on track, you updated on its progress, builds trust and saves us both time and money.

I also look deeper into your target markets, check out the industry as a whole, past-present-future projections, local and national competitors' solutions to similar campaigns etc..  Anything of interest will be presented to you for review or input when necessary.

STEP FOUR

REVISIONS + APPROVALS

*AT THIS STAGE WE WILL BE IMPLEMENTING THE ACTUAL DESIGN PHASES THAT SEEK TO OPTIMIZE THE CREATION PROCESS KEEPING BOTH OF US ACCOUNTABLE.

You become the creative director, choosing options, editing, giving feedback, and approving or dismissing elements during its development.  We are collaborators and your input is crucial to the success of the project.

In short, this step is a series of presentations, reviews, and revisions-[4 to be exact.] After your initial mood-board selections I will begin the design concepts, arranging elements in different ways ultimately presenting you with up to 6 versions in the first phase. The next 3 phases, with your feedback, aim to refine the concept into the final product.

What does "revision" mean?

STEP
FIVE

FINALIZATION + DELIVERY

*THIS IS WHEN YOU PAY THE REMAINING BALANCE, GET ALL THE FILES AND MATERIALS OUTLINED IN THE CONTRACT AND WE BOTH FEEL AN AMAZING SENSE OF ACCOMPLISHMENT

Basically, this should be a formality as you have been privy to the project's development from conception to completion and approved each stage.  However, if a major design change or a complete redesign is requested, or another service/product is added, the original contract will be altered to include the new project scope, deadline, and additional compensation required to deliver the alternate version.

All files will be delivered to you via email or uploaded to a shared file in the various formats/sizes documented in our contract once the final balance payment has been made.  Payments can be made through various applications [i.e. PayPal, Venmo, Cashapp, Square, Zelle] however, invoicing will be documented and sent through my business PayPal.

HEY, DO YOU YOUTUBE?

Wendigo Graphics now has its own Channel!

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