WELCOME TO

OVERLOOK

_____________________________

WHERE GRAPHIC DESIGN SOLUTIONS + DISTINCT VISUAL STORY-TELLING HELP BUSINESSES BUILD RELATIONSHIPS WITH PEOPLE, NOT JUST SELL TO CONSUMERS.

 

Here at the Mt. Wendigo Summit, we take a brief moment for a deep breath before our journey begins.  Feel free to venture further into camp, there is much to discover. However, if you are ready to start the process click the button below to fill out the PROJECT SCOPE FORM.

This tool helps current & new clients organize their ideas and gives our design team the vital information we need to develop your vision & voice into impactful messaging that delivers results!

DESIGN LANDSCAPE

DESIGN

LANDSCAPE

%

…of B2B digital marketers value the use of visual assets in digital marketing

%

…of digital marketing executives claim visual assets like image, infographics, illustrations, and video is imperative to brand story communication.

%

…of digital marketers have plans to increase the use of visual assets in future content activities.

CLIENT WORK

MY DESIGN WORK IS AS DIVERSE AS MY CLIENT’S needs.

MY JOB IS TO HELP THEM TELL THEIR STORY!

  • Prides itself on performance, quality and affordability.
  • Every client and their projects deserve the same amount of kid-glove attention to detail.
  • Providing visual dynamite helping anyone stand out, look good and communicate clearly

…let my expertise in world-building allow your ideas shine!

MY DESIGN WORK IS AS DIVERSE AS MY CLIENT’S needs.

MY JOB IS TO HELP THEM TELL THEIR STORY!

  • Prides itself on performance, quality and affordability.
  • Every client and their projects deserve the same amount of kid-glove attention to detail.
  • Providing visual dynamite helping anyone stand out, look good and communicate clearly

 

…let my expertise in world-building allow your ideas shine!

CLIENT WORK

 

LOGO + BRANDING DESIGN

LOGO + BRANDING DESIGN

CUSTOM ICONS + ELEMENTS

MARKETING + ADVERTISING DESIGN

MARKETING + ADVERTISING DESIGN

SOCIAL-MEDIA ASSET DESIGN

 WEB DESIGN + UX/UI DEVELOPMENT

DESIGN PROCESS

STEP ONE

CONnect + share

BY THE WAY, THIS IS THE MOST IMPORTANT STEP!

The initial consultation or brief is an exchange of vital information. I learn about you,  your brand, business, industry, and how I can customize a visual solution that aligns with your message and meets the end goals we set forth.

We discuss strategies, trends, markets, competitors, stylistic preferences, project specifications, deadlines, pricing, etc., and you will learn about this very design process. I will give you tentative estimates of monetary investment and production times based on the project scope.  This ultimately becomes the contract that establishes the details of our working relationship.  Once the contract is drafted and signed by both parties and at minimum 2/3 payment is received, work will commence.

Payment options include [PayPal, Venmo, CashApp, Square, Zelle] however, invoicing will be documented and sent through my business PayPal.

STEP TWO

ASSESSMENT + QUOTE

*THIS STEP REPRESENTS AN OVERVIEW OF THE PROJECT SCOPE, THE TIME IT WILL REQUIRE TO COMPLETE, AND THE ESTIMATED COST OF YOUR INVESTMENT.

Based on our initial consultation I will take what I’ve learned from you and your business and gauge the project scope as a whole. This step may occur during our first consultation/brief depending on the scale of the project you propose.

Beyond creating visual solutions that will help businesses succeed, my goal is to infuse as much value into working with me as possible. I enjoy being an informational resource to others who know little of this industry and its processes.  If there is anyway I can save a contact time, money, or a headache I will, even if that means going in a different direction without me.

Another advantage I have due to my many years of experience in the field, going to events and various travels is the network I’ve acquired consisting of: artists, craftsman, tradesmen, business professionals and vetted vendors. 

 

STEP Three

RESEARCH + DESIGN

*MANY DESIGNERS DON’T INCLUDE RESEARCH IN THEIR PROCESS… THAT SHOULD WORRY YOU

This is where I take the notes from our consultation and confirm the accuracy of our project scope and goals. You would have received my Welcome To Wendigo Letter and the first phase of the Visual Design Process which is a simple proofing system of my own creation that keeps the project on track, you updated on its progress, builds trust and saves us both time and money.

I also look deeper into your target markets, check out the industry as a whole, past-present-future projections, local and national competitors’ solutions to similar campaigns etc..  Anything of interest will be presented to you for review or input when necessary.

STEP FOUR

REVISIONS + APPROVALS

*AT THIS STAGE WE WILL BE IMPLEMENTING THE ACTUAL DESIGN PHASES THAT SEEK TO OPTIMIZE THE CREATION PROCESS KEEPING BOTH OF US ACCOUNTABLE.

You become the creative director, choosing options, editing, giving feedback, and approving or dismissing elements during its development.  We are collaborators and your input is crucial to the success of the project.

In short, this step is a series of presentations, reviews, and revisions-[4 to be exact.] After your initial mood-board selections I will begin the design concepts, arranging elements in different ways ultimately presenting you with up to 6 versions in the first phase. The next 3 phases, with your feedback, aim to refine the concept into the final product.

What does “revision” mean?

STEP
FIVE

FINALIZATION + DELIVERY

*THIS IS WHEN YOU PAY THE REMAINING BALANCE, GET ALL THE FILES AND MATERIALS OUTLINED IN THE CONTRACT AND WE BOTH FEEL AN AMAZING SENSE OF ACCOMPLISHMENT

Basically, this should be a formality as you have been privy to the project’s development from conception to completion and approved each stage.  However, if a major design change or a complete redesign is requested, or another service/product is added, the original contract will be altered to include the new project scope, deadline, and additional compensation required to deliver the alternate version.

All files will be delivered to you via email or uploaded to a shared file in the various formats/sizes documented in our contract once the final balance payment has been made.  Payments can be made through various applications [i.e. PayPal, Venmo, Cashapp, Square, Zelle] however, invoicing will be documented and sent through my business PayPal.

solutions

 APP-READY DESIGN solutions

All deliverables will be created with your brand/concept focus and are ready for digital outputs and/or the printing process. Our local clients often request I stay on to manage the production of materials, including: ordering, shipping/handling, & receiving.

    • Vectorization & Clean Up
    • Modernization
    • Complete Redesign
    • Duplications & Variants
    • Logo Animations
    • FAVICON CREATION
  • Basic Text
  • Text + Graphic Elements
  • Text + Graphics + Illustration
  • ICON DEVELOPMENT
  • PERSONAL AVATAR DESIGN
  • Mascot Development
  • Brand Identity
  • GUIDE BOOK
  • BRAND Collateral
  • Business Rebrands
  • Brand Merchandising
  • VEHICLE GRAPHICS
  • MOTION GRAPHICS
  • Vectorization & Clean Up
  • Modernization
  • Complete Redesign
  • Duplication & Variants
  • Logo Animations
  • FAVICON CREATION
  • Basic Text
  • Text + Graphic Elements
  • Text + Graphics + Illustration
  • ICON DEVELOPMENT
  • PERSONAL AVATAR DESIGN
  • Mascot Development
  • Brand Identity
  • GUIDE BOOK
  • BRAND Collateral
  • Business Rebrands
  • Brand Merchandising
  • VEHICLE GRAPHICS
  • MOTION GRAPHICS

STATIONARY + DOCUMENTS

  • Business Cards

  • Letterhead

  • Note Cards

  • Presentations
  • Forms + Invoices

  • Reports

  • Menus
  • Folders

  • Inserts

  • Business Cards

  • Letterhead

  • Note Cards

  • Presentations
  • Forms + Invoices

  • Reports

  • Menus
  • Folders

  • Inserts

PROMOTIONAL + MARKETING

    • Brochures

    • Direct Mailers

    • Posters

    • Stickers

    • RACK CARDS
    • Coupons

  • Labels

  • Patches Leaflets

  • Flyers

  • Greeting Cards

  • Gift Certificates
  • Info-Graphic
  • Invitations

  • Teaser Cards

  • Banners

  • Booth Layouts & Displays

  • Swag Stories
  • Brochures

  • Direct Mailers

  • Posters

  • Stickers

  • RACK CARDS
  • Coupons

  • Labels

  • Patches Leaflets

  • Flyers

  • Greeting Cards

  • Gift Certificates
  • Info-Graphic
  • Invitations

  • Teaser Cards

  • Banners

  • Booth Layouts & Displays

  • Swag Stories

PACKAGING + MOCK-UP DESIGN

  • Logo Mock Ups

  • Product Packaging

  • Promotional Branding Design

  • Labels

  • Apparel Design & Mock Ups
  • Vehicle Graphics Design & Mock Ups

  • Album Art

  • Skateboard Design
  • Mural Art Renderings

  • Plans & Layouts

  • Logo Mock Ups

  • Product Packaging

  • Promotional Branding Design

  • Labels

  • Apparel Design & Mock Ups
  • Vehicle Graphics Design & Mock Ups

  • Album Art

  • Skateboard Design
  • Mural Art Renderings

  • Plans & Layouts

I LOVE OPTIONS, DON’T YOU?

5 WAYS TO WORK WITH ME!

Every business, client, and project, has their own unique requirements and styling. And that is why I have created flexible, scalable workflows and options to suit the needs of them all!

VISUAL
SOLUTION
PACKAGES

Choose a range of goal-oriented, project-based solutions specifically tailored for success!

DESIGN
A LA
CARTE’

View the wide scope of graphic design solutions i have to offer and choose the one that suits your needs!

CUSTOMIZED
SOLUTION
PACKAGES

you are the master of your own destiny, choose the solutions you want and create your own bundle of joy!

RETAINER
PACKAGES

Ideal for consistent design workloads such as a social media campaign that may be too small for hiring additional staff.

HERO FOR HIRE
FLEX TERMS

Great for specialty projects with irregular scheduling work hours needed or for which you need a solid, temporary employee for a series of projects.

CUSTOMIZED
SOLUTION
PACKAGES

you are the master of your own destiny, choose the solutions you want and create your own bundle of joy!

DID SOMEONE SAY...
DESIGN EMERGENCY?

NO WORRIES I LIVE FOR THIS STUFF!

Or if you really just want to connect with me via email do it here.

Call The Hotline!

[201] 273.8232